Legacy Giving may represent an organization’s greatest untapped opportunity. Greater Mission has worked with development staff on systematic approaches to building legacy giving societies and endowment funds.
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Legacy Giving may represent an organization’s greatest untapped opportunity.
These can include the identification of the best legacy-giving candidates, establishing a legacy gift society, educational practices, marketing approaches and a campaign-styled approach with goals set for the number of legacy gifts realized in a set period. Legacy giving can also be used to secure very large “blended” gifts in the context of a campaign or major gift initiative.