ANNUAL APPEAL

Launching, updating or redesigning an agency’s annual appeal campaign can be a stressful undertaking for even the most experienced marketing or development director.

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Greater Mission’s role is to support you and your team to help create effective annual appeal designs and correspondence that yield the positive results agencies need to succeed.

There is much on the line when putting together a successful annual appeal, beginning with the money that needs to be invested in order to create an effective campaign. A poorly prepared and executed appeal campaign will greatly impact an agency’s fund-raising revenue. Greater Mission’s role is to support you and your team to help you create effective annual appeal designs and correspondence that yield the positive results that agency’s need to succeed. We help you examine the following six steps that will redefine how you measure and design your annual appeal:

1. Timing of your Appeal
2. Goal for Your Annual Appeal Campaign
3. Setting a Realistic Budget
4. Helping Identify Annual Appeal Audience
5. Designing Annual Appeal material and message
6. Reviewing giving trends from the Campaign